That's not all. Mass Vision is offering a 10 percent discount on orders between $500 and $999. Orders that total $1,000 to $1,999 receive a 15 percent discount, and orders totaling more than $2,000 obtain a 20 percent discount. "The discounts are on top of any vouchers the buyers have received in the past," Masiello says. "When they check out, the deduction is automatically taken from the total order."
Mass Vision typically has more than 1,100 styles of sunglasses in inventory, and all are shown on the website. "We've added categories, which makes it easier for retailers to go directly to the styles and price points they want," Masiello says. "Retailers can order online, and we've now added PayPal as another payment option," he notes. Sunglasses are sold by the dozen. Other than that, there is no minimum. The least expensive styles wholesale for $16 a dozen of the same style in assorted colors. "The average wholesale," he says, "is between $22 and $24 a dozen."
Among the most currently popular styles, he reports, are designs that replicate the Ed Hardy, Coach, DG and Baby Phat brands. These can be bought in a mixed dozen containing 12 different styles, in the particular look a like design. Mass Vision also offers, "the ultimate mix," which includes three to four units each of different designs. These mixed dozens wholesale for $32 a dozen, and the average retail price is $10 a pair.
